Despite strong website traffic, this builder struggled to turn visitors into leads—until a smarter strategy unlocked real results.
The Background: A Struggle to Convert Visitors into Leads
A Texas-based production builder faced a critical challenge: despite generating website traffic, their Visit-to-Lead conversion rate was a mere 0.19%—well below the industry average (0.50%). Without a clear strategy to improve lead flow, optimize digital marketing efforts, and enhance the customer experience, the builder struggled to identify what marketing was successful and what was not.
Highlights:
- 726% Increase in Visit-to-Lead Conversion Rate: From 0.19% to 1.57%
- 103% Increase in Lead-to-Appointment Conversion Rate: From 14.14% to 28.82%
- 393% Increase in Impressions: Generating over 26 million views in one year
- 221% More Leads Generated: Exceeding annual goals with 1,707 leads
Services Provided:
- Strategic Marketing & Inbound Media: Refined targeting, optimized campaigns, and creative messaging
- Sales Mentorship: Enhanced lead nurturing and appointment-setting strategies for sales teams
- Customer Experience Solutions: Improved website usability, lead engagement, and customer feedback systems
- CRM Implementation & Optimization: Streamlined lead management and automated follow-ups
The Challenge:
They had no trouble attracting visitors to their website, but turning those visitors into leads was the challenge. With a Visit-to-Lead conversion rate of just 0.19%—less than half the industry average—they knew their digital marketing efforts weren’t delivering the results they needed. Lacking a clear plan to improve lead generation and measure marketing effectiveness, the builder was stuck in a cycle of missed opportunities and unfulfilled potential.
The Solution:
Partnering with Bokka Group, the builder implemented a full suite of services, including:
- Strategic Marketing & Inbound Media – Comprehensive strategy, creative messaging, refined targeting, optimized campaigns, and increased brand awareness
- Sales Mentorship – Working with sales leadership to support their team in improving lead nurturing and appointment-setting
- Customer Experience Solutions – Enhancements to website usability, lead engagement, and customer surveys
- New CRM Implementation & Optimization – Streamlined lead management and automated follow-ups
Results and Analysis:
In less than a year, the builder’s performance improved across all key metrics:
Visit-to-Lead Conversion Rate
📉 Before Bokka: 0.19%
📈 After Bokka: 1.57% (8x increase) or 726%
Lead-to-Appointment Conversion Rate
📉 Before Bokka: 14.14%
📈 After Bokka: 28.82% (more than doubled) or 103% improvement
Annual Goals vs. Actual Performance
Appointments & Sales Impact
With a stronger lead pipeline, enhanced sales processes, and improved follow-up strategies, the builder saw:
- Higher quality leads
- More scheduled appointments
- Increased home sales and revenue growth
You Can Get Similar Results
You're not alone if you struggle with low conversion rates, wasted ad spend, and underperforming sales funnels. Many builders face the same challenges—until they partner with the Bokka Group.
Imagine what these kinds of results could mean for your business:
- More qualified leads filling your pipeline
- Higher appointment rates and better sales efficiency
- Marketing dollars that drive revenue
If you're tired of disappointing metrics and ready for real, measurable growth, let’s talk. We're a strategic partner who understands home building and knows how to turn numbers into results. Bokka Group is here to help you move from frustration to success—just like we did for this builder.
FAQs
1. What’s an example of a home builder that successfully increased its leads?
A Texas-based builder partnered with Bokka Group to implement strategies like targeted marketing, improved customer experience, and CRM optimization, resulting in a 726% increase in Visit-to-Lead conversion rates and a 221% increase in total leads.
2. What strategies helped improve Visit-to-Lead conversion rates for this builder?
The strategies included strategic marketing and inbound media, sales mentorship, website usability enhancements, customer experience solutions, and CRM implementation and optimization.
3. What was the impact of CRM optimization on the builder’s performance?
CRM optimization streamlined lead management, automated follow-ups, and significantly improved lead-to-appointment conversion rates from 14.14% to 28.82%.
4. How much traffic and lead growth did the builder achieve with Bokka Group
The builder saw a 393% increase in impressions (26+ million) and a 221% increase in leads, exceeding their goals with 1,707 total leads.
5. Why is improving Visit-to-Lead conversion important for home builders
Improving this metric ensures that website traffic translates into actionable leads, optimizing marketing ROI and driving revenue growth.
6. What role did Bokka Group’s sales mentorship play in this success?
Sales mentorship supported the builder’s sales team by enhancing lead nurturing and appointment-setting strategies, contributing to higher conversion rates.
7. Can CRM systems help home builders improve their sales process?
Yes, CRM systems streamline lead tracking, automate follow-ups, and improve customer engagement, resulting in better lead management and higher conversion rates
8. What key metrics should home builders track for digital marketing success
Key metrics include Visit-to-Lead conversion rates, Lead-to-Appointment conversion rates, total impressions, and the percentage of leads generated against goals.
9. How can builders optimize their website for better conversions?
Enhancing usability, engaging leads effectively, and implementing targeted landing pages can significantly improve website conversions.
10. What services does Bokka Group offer to improve builder performance
Bokka Group provides services like strategic marketing, customer experience solutions, CRM implementation, and sales mentorship tailored to the home-building industry.