By researching what influences home buyers to move through different stages of the home buying and building process, we help you get better returns on your investments as well as improve the experience.
How we help with customer understanding:
Buyer Experience Research
We conduct research to find out how your prospects and buyers perceive the experience at each stage of the buying and building process. Our proven Home Buyer Experience Survey utilizes quantitative + qualitative research and data collection (with active prospects and/or recent buyers to inform strategic decisions. We can also work with you to conduct custom studies to identify specific problems with your customer experience that are inhibiting your growth and branding.
Find out what it’s really like to buy from you. We conduct mystery shops throughout the research and buying phases to see through the eyes of your customer. This is important to collect data about how you are delivering on the company’s vision and process with new prospects. We will coordinate locations and key points of discovery to align with your process.
The only way to really know if a product, service or tool actually improves the experience is to test with real users. We conduct testing with customers and prospects to determine if a new or existing technology or idea is likely to succeed. From conversion rate optimization (CRO) of lead-generating web pages to preference testing of new designs, we take the guesswork out of your investments.
Home Buyer Conversion Report