Every builder says they care about the customer experience. But few builders actually have the processes and staff to deliver on the promise. Whether you’re looking for quick-wins at minimal cost or long-term brand-building initiatives, our CX improvement programs will help create memorable experiences that make you stand out from the competition.
How we help improve your customer experience:
Unified Customer Profiles
Most negative reviews come from broken customer experiences. Creating a unified customer experience means smooth handoffs from Marketing all the way through Customer Care (Warranty). To truly deliver memorable experiences for your buyers, everyone in the organization should have access to the centralized customer profile.
Personalized Inbound / Media
We have access to data like never before. So let’s use it to create personalized experiences that stand out from the crowd. From inbound lookalike targeting to advanced search strategies, let us put our decades of industry expertise to work for you. Convert more sales with industry-leading data management and media buying capabilities. We conduct high-volume, hyper-local campaigns designed to create a more personal home buying experience. You’ll see better, more qualified traffic resulting in better experiences and improved ROI.
Automation / Lead Nurturing
Marketing Automation is here, and it’s changing the “follow-up” game for many marketers. But it takes careful planning and highly strategic thinking to really take advantage of the tools available. We help some of the best builders in the country chart the course for lead nurturing to improve quality and expedite time-to-sale
Online Sales (Concierge) Programs
It was just a few years ago this was a hot new topic at IBS (we know – we led the sessions). Now it’s become a must-have for builders of all sizes to bridge the gap between online and on-site experiences. We’ve built and grown some of the most successful online sales programs in the industry. We can guide you through the process, whether you’re starting from scratch, or taking your program to the next level.
Some builders consider them a “necessary evil.” We consider them a huge opportunity. Our Realtor programs have been wildly successful for builders of all sizes. If you’re struggling to create value through your Realtor relationships, we can help.