For most industries, referrals are an important part of the business. Home building is no different. Referrals can be some of your best leads. They[...]
Insights from Bokka: Sara Lambert
Sara Lambert
Director of Client Service
With 14 years of experience in customer success and digital marketing, Sara excels in building relationships and executing strategic campaigns that drive engagement and retention. She has led numerous initiatives, focusing on customer success, satisfaction surveys, and journey mapping tailored to home builders. Her expertise includes operations and leadership, marketing strategy, digital marketing, content marketing, brand awareness, lead generation, multi-channel marketing campaigns, marketing automation, email marketing, paid media advertising, and comprehensive testing and analysis.
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Getting homeowner reviews is hard. But why is that? There are plenty of survey tools and strategies for gathering testimonials and feedback. The[...]
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Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job[...]
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There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.” How often do we actually put this into[...]