The digital age has brought about significant changes in the real estate industry, especially in how homes are marketed and sold. Home builders face[...]
Insights from Bokka: Paula Huggett
Paula Huggett
Partner, VP Client Services
Paula Huggett is a Partner and the Vice President of Client Services at The Bokka Group. With over 20 years of diverse marketing experience across multiple countries, Paula brings a wealth of strategic insight and expertise to the consultancy. At The Bokka Group, she leads a team dedicated to revolutionizing the home-buying experience by integrating technology, strategy, and design to create solutions that resonate with today’s sophisticated buyers. Paula provides strategic consulting to clients, uncovers new opportunities, and guides them toward enhancing their businesses through customer-centric experiences. She has played a pivotal role in developing and implementing tools such as Builder Signal, an app designed to improve home buyer satisfaction by promoting transparency and proactive communication throughout the construction process.
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Tell me if this sounds familiar. A potential homebuyer—let's call him John—finds his way to your website, ready to embark on the journey to his dream[...]
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Picture this: You've spent countless hours developing a solid marketing campaign for your latest release of homes. You've studied the market trends,[...]
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In today's competitive home building industry, staying ahead of the curve in marketing and sales is crucial. However, many builders struggle to keep[...]
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At Bokka, we understand the challenges that home builders face when it comes to marketing their businesses. With so much competition, it's important[...]
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As a home builder, it's crucial to have a strong digital presence in order to attract potential customers and stand out in a crowded market. One way[...]
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We're frequently asked about the top tools available to improve efficiency for the Online Sales Consultant (AKA Internet Sales Specialist, Online[...]