Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Home builder websites can take months, even years[...]
Research Resources
Research tips and resources for home builders and new home construction.
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In today’s homebuying market, customer expectations are higher than ever — especially during the construction process. Homebuyers aren’t just excited[...]
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A builder recently came to me with a data question that many have wrestled with at one point or another: "What should we do with a list of past[...]
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Tell me if this sounds familiar: Bob, the new COO, is preparing for his first meeting with the leadership team, poring over every number and report[...]
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Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that
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For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]
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Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading a design-thinking[...]
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Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a
Get in touch
We understand the challenges of innovating in an industry not known for great experiences. Tell us your story.
Get in touch
We understand the challenges of innovating in an industry not known for great experiences. Tell us your story.