The secret's out! We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the[...]
Lead Nurturing and Follow-Up Resources
Lead Nurturing and Follow-Up resources for home builders and new home construction.
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Does it ever feel like there are too many home builder marketing tactics to keep up with? And which of them work best for your budget?
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In today's densely-saturated home builder marketing landscape, email still reigns as a primary way for construction companies to communicate with[...]
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“More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that[...]
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Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a
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Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new home sales funnel. In other[...]
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What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]
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In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine)