Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job[...]
Lead Generation and Conversion through the new home sales funnel
Lead Generation and Lead Conversion resources for home builders and new home construction.
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As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]
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We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about[...]
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Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new home sales funnel. In other[...]
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Articles
The Ideal New Home Buying Experience
How bringing together sales and marketing technologies can create the ideal home buying experience. Have you ever wondered what the home-buying[...]
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Your home builder website is your 24/7 model center The time of home builder website as online brochure has long since passed, as more and more[...]
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How leveraged is your online marketing?
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Articles
Is Email Dead?
4 Reasons Why Email Matters More Than Ever Is email dead? According to a comprehensive survey of recent home buyers in our Home Buyer Conversion[...]