How do you measure the customer experience? As a customer experience (CX) consultant, I get that question all of the time from home builders,[...]
Home Builder CX
Articles and customer experience resources for home builders and new home construction.
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If I asked you to name a home buyer that was a complete thorn in the side of your company, I bet you'd waste no time coming up with an answer (if not[...]
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You've probably seen Buzzfeed advertise it to you before - 'What Disney Princess or Prince am I?' or maybe 'Choose some strange things and we'll tell[...]
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Worldwide adoption of the internet into our everyday lives has made massive impacts on the marketing world. Over the past 30 years, digital marketing[...]
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When someone asks me "what do you love most about working at the Bokka Group?" my answer is always, "our passion and commitment to customer[...]
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For most industries, referrals are an important part of the business. Home building is no different. Referrals can be some of your best leads. They[...]
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Ever wonder how home builders can improve the user experience with research and testing? In the ever-expanding world of User Experience (UX),[...]
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In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the[...]