In this crazy time of virtual appointments and social distancing, digital marketing has become increasingly important for home builders. Digital[...]
Data Collection
Data collection resources and articles for home builders and new home construction.
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Rick, the ever-professional salesperson, arrived at the model home at his usual time. He meticulously went room-by-room to turn on all the lights[...]
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Closing day for Scott and Jill has finally arrived. They couldn't be more excited and the looks on their faces tell the whole story. For months[...]
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When is the last time you examined your Key Performance Indicators (KPI's) to be sure they're aligned with today's business environment? As those of[...]
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Customer satisfaction surveys are a hot topic for home builders these days. For most of our builder partners, customer satisfaction and customer[...]
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Builders often ask us: "What's the best home builder CRM?" And instead of rattling off a list of the most widely-used CRMs in the industry, we want[...]
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While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be[...]
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As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]