The digital age has brought about significant changes in the real estate industry, especially in how homes are marketed and sold. Home builders face[...]
Customer Experience (CX) Resources
Customer Experience (CX) articles and resources for home builders and new home construction.
-
-
What if you had a tool that identified which of your sales office visitors would become buyers? Registration cards (AKA reg. cards) have long been[...]
-
The Power of Positive Reinforcement Creating a customer-centric culture doesn't happen overnight. It's a process that starts with a commitment by[...]
-
As market conditions gravitate towards a more normalized state, it's time to bring the focus back to what matters most – our customers. After all,[...]
-
Selling new construction homes in the past several years has treated us to some wonderful, warm tailwinds (gusty at times) with not enough homes to[...]
-
Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]
-
For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]
-
A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...]