Recently, a marketing VP came to us at Bokka requesting a proposal. She wanted to take her sales and marketing to the next level and thought a[...]
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The Power of Positive Reinforcement Creating a customer-centric culture doesn't happen overnight. It's a process that starts with a commitment by[...]
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Tell me if this sounds familiar. A potential homebuyer—let's call him John—finds his way to your website, ready to embark on the journey to his dream[...]
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Picture this: You've spent countless hours developing a solid marketing campaign for your latest release of homes. You've studied the market trends,[...]
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As market conditions gravitate towards a more normalized state, it's time to bring the focus back to what matters most – our customers. After all,[...]
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A builder recently came to me with a data question that many have wrestled with at one point or another: "What should we do with a list of past[...]
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In today's competitive home building industry, staying ahead of the curve in marketing and sales is crucial. However, many builders struggle to keep[...]
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As a professional in the home building industry, you've likely heard the term "brand standards" thrown around. But do you really know what that[...]