--- title: CX Insights for Home Builders (2) description: Insightful articles to help home builder create a better home buying experience. From Experience Management (XM) to Voice of the Customer (VoC), we explore strategies to help you improve your Customer Experience (CX). (2) --- [esc ](https://www.bokkagroup.com/home-builder-insights/articles/page/2#) - [What we do](https://www.bokkagroup.com/customer-experience-services-home-builders-construction) - [Consulting Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services) - [Marketing Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/marketing-services) - [Technology Solutions](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/customer-satisfaction-surveys) - [About Us](https://www.bokkagroup.com/about-us) - [About Bokka](https://www.bokkagroup.com/about-us) - [Our Methodology](https://www.bokkagroup.com/about-us/4-step-process-for-improving-home-building-experience) - [Join Our Team](https://www.bokkagroup.com/careers) - [Success Stories](https://www.bokkagroup.com/success-stories-for-home-builders) - [Insights](https://www.bokkagroup.com/home-builder-insights/articles) - [Articles](https://www.bokkagroup.com/home-builder-insights/articles) - [Research](https://www.bokkagroup.com/home-builder-insights/research) - [Whitepapers](https://www.bokkagroup.com/home-builder-insights/whitepapers) - [Contact](https://www.bokkagroup.com/contact) - [Join Our Team](https://www.bokkagroup.com/careers) - [Builder Signal](https://www.bokkagroup.com/builder-signal-construction-communication-software) - [Call Us](tel:720-466-7562) - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) © 2026 The Bokka Group, Inc. 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[esc ](https://www.bokkagroup.com/home-builder-insights/articles/page/2#) Experience Agency for Home Builders [ 720-466-7562 ](tel:720-466-7562) [search ](https://www.bokkagroup.com/home-builder-insights/articles/page/2#searchpopup) menu ### Filter by type (Filter by type) All Types Articles Research Whitepapers - [All Types](https://www.bokkagroup.com/home-builder-insights) - [Articles](https://www.bokkagroup.com/home-builder-insights/articles) - [Research](https://www.bokkagroup.com/home-builder-insights/research) - [Whitepapers](https://www.bokkagroup.com/home-builder-insights/whitepapers) ### Filter by topic (Filter by topic) Augmented Reality (AR) (9)Builder culture (31)Builder Signal (4)Culture (1)Customer experience (CX) (58)Customer Satisfaction Surveys (18)Data collection (21)Digital media placement (20)Digital Tools (52)Home Builder CX (39)Home builder reviews (17)Journey mapping (18)Lead gen & conversion (41)Lead nurturing & follow up (22)Marketing automation (9)Marketing ideas and strategies (62)New home sales (32)Online Sales Counselor Program (8)Personalization (18)Search Engine Marketing (8)SEO (2)Social media (8)User testing (5)UX / UI (9)Virtual Reality (VR) (7)Voice of the Customer (VoC) (12)Website design (16) - [Augmented Reality (AR)](https://www.bokkagroup.com/home-builder-insights/articles/tag/augmented-reality-ar) (9) - [Builder culture](https://www.bokkagroup.com/home-builder-insights/articles/tag/builder-culture) (31) - [Builder Signal](https://www.bokkagroup.com/home-builder-insights/articles/tag/builder-signal) (4) - [Culture](https://www.bokkagroup.com/home-builder-insights/articles/tag/culture) (1) - [Customer experience (CX)](https://www.bokkagroup.com/home-builder-insights/articles/tag/customer-experience-cx) (58) - [Customer Satisfaction Surveys](https://www.bokkagroup.com/home-builder-insights/articles/tag/customer-satisfaction-surveys) (18) - [Data collection](https://www.bokkagroup.com/home-builder-insights/articles/tag/data-collection) (21) - [Digital media placement](https://www.bokkagroup.com/home-builder-insights/articles/tag/digital-media-placement) (20) - [Digital Tools](https://www.bokkagroup.com/home-builder-insights/articles/tag/digital-tools) (52) - [Home Builder CX](https://www.bokkagroup.com/home-builder-insights/articles/tag/home-builder-cx) (39) - [Home builder reviews](https://www.bokkagroup.com/home-builder-insights/articles/tag/home-builder-reviews) (17) - [Journey mapping](https://www.bokkagroup.com/home-builder-insights/articles/tag/journey-mapping) (18) - [Lead gen & conversion](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion) (41) - [Lead nurturing & follow up](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-nurturing-follow-up) (22) - [Marketing automation](https://www.bokkagroup.com/home-builder-insights/articles/tag/marketing-automation) (9) - [Marketing ideas and strategies](https://www.bokkagroup.com/home-builder-insights/articles/tag/marketing-ideas-and-strategies) (62) - [New home sales](https://www.bokkagroup.com/home-builder-insights/articles/tag/new-home-sales) (32) - [Online Sales Counselor Program](https://www.bokkagroup.com/home-builder-insights/articles/tag/online-sales-counselor-program) (8) - [Personalization](https://www.bokkagroup.com/home-builder-insights/articles/tag/personalization) (18) - [Search Engine Marketing](https://www.bokkagroup.com/home-builder-insights/articles/tag/search-engine-marketing) (8) - [SEO](https://www.bokkagroup.com/home-builder-insights/articles/tag/seo) (2) - [Social media](https://www.bokkagroup.com/home-builder-insights/articles/tag/social-media) (8) - [User testing](https://www.bokkagroup.com/home-builder-insights/articles/tag/user-testing) (5) - [UX / UI](https://www.bokkagroup.com/home-builder-insights/articles/tag/ux-ui) (9) - [Virtual Reality (VR)](https://www.bokkagroup.com/home-builder-insights/articles/tag/virtual-reality-vr) (7) - [Voice of the Customer (VoC)](https://www.bokkagroup.com/home-builder-insights/articles/tag/voice-of-the-customer-voc) (12) - [Website design](https://www.bokkagroup.com/home-builder-insights/articles/tag/web-site-design) (16) ### Filter by author (Filter by author) Aviva Johnson (1)Becky Gelder (1)Bokka Group (20)Charlie Stanard (4)Chelsea Kendrick (5)Chris Paffett (1)Crystal Swain (6)Dallas Johnson (4)Ed Carey (2)Eric Lee (10)Greg Capello (1)Jimmy Diffee (31)Laura Box (2)Matt Savoy (3)Michelle Nguyen (5)Mike McGuire (1)Paul Gortzig (16)Paula Huggett (8)Rachel Conn (4)Ron Holt (6)Sallie Wright Serene (5)Sara Lambert (4) - [Aviva Johnson](https://www.bokkagroup.com/home-builder-insights/articles/author/aviva-johnson) (1) - [Becky Gelder](https://www.bokkagroup.com/home-builder-insights/articles/author/becky-gelder-senior-visual-designer) (1) - [Bokka Group](https://www.bokkagroup.com/home-builder-insights/articles/author/bokka-group) (20) - [Charlie Stanard](https://www.bokkagroup.com/home-builder-insights/articles/author/charlie-stanard) (4) - [Chelsea Kendrick](https://www.bokkagroup.com/home-builder-insights/articles/author/chelsea-johnson) (5) - [Chris Paffett](https://www.bokkagroup.com/home-builder-insights/articles/author/chris-paffett) (1) - [Crystal Swain](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) (6) - [Dallas Johnson](https://www.bokkagroup.com/home-builder-insights/articles/author/dallas-johnson) (4) - [Ed Carey](https://www.bokkagroup.com/home-builder-insights/articles/author/ed-carey) (2) - [Eric Lee](https://www.bokkagroup.com/home-builder-insights/articles/author/eric-lee) (10) - [Greg Capello](https://www.bokkagroup.com/home-builder-insights/articles/author/greg-capello) (1) - [Jimmy Diffee](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) (31) - [Laura Box](https://www.bokkagroup.com/home-builder-insights/articles/author/laura-box) (2) - [Matt Savoy](https://www.bokkagroup.com/home-builder-insights/articles/author/matt-savoy) (3) - [Michelle Nguyen](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) (5) - [Mike McGuire](https://www.bokkagroup.com/home-builder-insights/articles/author/mike-mcguire) (1) - [Paul Gortzig](https://www.bokkagroup.com/home-builder-insights/articles/author/paul-gortzig) (16) - [Paula Huggett](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) (8) - [Rachel Conn](https://www.bokkagroup.com/home-builder-insights/articles/author/rachel-conn) (4) - [Ron Holt](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) (6) - [Sallie Wright Serene](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) (5) - [Sara Lambert](https://www.bokkagroup.com/home-builder-insights/articles/author/sara-lambert) (4) # Insights from Bokka: Articles - [![From Frustration to Five Stars: Solving the 5 Biggest Homebuyer Pain Points with Journey Mapping](https://www.bokkagroup.com/hs-fs/hubfs/solving-homebuyer-pain-points.jpg?length=500&name=solving-homebuyer-pain-points.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/solving-homebuyer-pain-points) ###### Articles ## [From Frustration to Five Stars: Solving the 5 Biggest Homebuyer Pain Points with Journey Mapping](https://www.bokkagroup.com/home-builder-insights/articles/solving-homebuyer-pain-points) Building a new home should be a journey filled with excitement—not regret. But our journey mapping work reveals a consistent truth: many of the[...] [Eric Lee - Director of Customer Experience](https://www.bokkagroup.com/home-builder-insights/articles/author/eric-lee) on October 06, 2025 9 min read - [![Buyer Personas for Home Builders: How to Create and Use Them Effectively](https://www.bokkagroup.com/hs-fs/hubfs/Different-types-of-people-for-home-buyer-personas.gif?length=500&name=Different-types-of-people-for-home-buyer-personas.gif) ](https://www.bokkagroup.com/home-builder-insights/articles/creating-buyer-personas-for-home-builders) ###### Articles ## [Buyer Personas for Home Builders: How to Create and Use Them Effectively](https://www.bokkagroup.com/home-builder-insights/articles/creating-buyer-personas-for-home-builders) Ever feel like you’re marketing to a faceless crowd, hoping your message lands with the right homebuyer? You’re not alone. In the home building[...] [Crystal Swain - Strategist](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) on October 02, 2025 6 min read - [![Great Customer Experience Starts with Your Employees](https://www.bokkagroup.com/hs-fs/hubfs/Home-builder-employees-laughing-and-having-fun-at-work.jpg?length=500&name=Home-builder-employees-laughing-and-having-fun-at-work.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/great-customer-experience-starts-with-your-employees) ###### Articles ## [Great Customer Experience Starts with Your Employees](https://www.bokkagroup.com/home-builder-insights/articles/great-customer-experience-starts-with-your-employees) In today’s competitive homebuilding market, delivering an exceptional customer experience (CX) is no longer optional—it’s a business imperative. [Eric Lee - Director of Customer Experience](https://www.bokkagroup.com/home-builder-insights/articles/author/eric-lee) on September 10, 2025 5 min read - [![10 Must-Haves for a Home Builder Website Homepage](https://www.bokkagroup.com/hs-fs/hubfs/AdobeStock_743274534.png?length=500&name=AdobeStock_743274534.png) ](https://www.bokkagroup.com/home-builder-insights/articles/10-must-haves-for-a-home-builder-website-homepage) ###### Articles ## [10 Must-Haves for a Home Builder Website Homepage](https://www.bokkagroup.com/home-builder-insights/articles/10-must-haves-for-a-home-builder-website-homepage) Your homepage is your first impression and your best opportunity to draw buyers in. Today’s homebuyers start their journey online. That means your[...] [Becky Gelder - Senior Visual Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/becky-gelder-senior-visual-designer) on August 20, 2025 8 min read - [![Inspire action on your website with CTAs: A recipe for clicks & leads](https://www.bokkagroup.com/hs-fs/hubfs/CTAs%20on%20laptop%20-%20mock%20up.jpg?length=500&name=CTAs%20on%20laptop%20-%20mock%20up.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/the-power-of-the-click-how-intentional-ctas-turn-home-builder-website-visitors-into-qualified-leads) ###### Articles ## [Inspire action on your website with CTAs: A recipe for clicks & leads](https://www.bokkagroup.com/home-builder-insights/articles/the-power-of-the-click-how-intentional-ctas-turn-home-builder-website-visitors-into-qualified-leads) If you’ve ever felt like you're sinking money into website traffic but still not getting leads from it, you’re not alone. Just ask any other home[...] [Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) on August 13, 2025 11 min read - [![Your Current Marketing Plan Is Already Behind—and What to Do About It](https://www.bokkagroup.com/hs-fs/hubfs/illustration-of-a-marketer-riding-an-arrow-like-a-bull.jpg?length=500&name=illustration-of-a-marketer-riding-an-arrow-like-a-bull.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/your-current-marketing-plan-is-already-behind-and-what-to-do-about-it) ###### Articles ## [Your Current Marketing Plan Is Already Behind—and What to Do About It](https://www.bokkagroup.com/home-builder-insights/articles/your-current-marketing-plan-is-already-behind-and-what-to-do-about-it) Today’s Homebuyer Has Changed. Has Your Marketing Kept Up? The housing market has always moved in cycles, but 2025 is different. With inflationary[...] [Paula Huggett - Partner, VP Client Services](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) on July 28, 2025 4 min read - [![This Silent Killer May Be Affecting Your Conversion Rates](https://www.bokkagroup.com/hs-fs/hubfs/Woman-looking-at-home-builder-web-site-on-her-ipad---Karen.jpg?length=500&name=Woman-looking-at-home-builder-web-site-on-her-ipad---Karen.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/website-tone-may-be-killing-your-conversion-rates) ###### Articles ## [This Silent Killer May Be Affecting Your Conversion Rates](https://www.bokkagroup.com/home-builder-insights/articles/website-tone-may-be-killing-your-conversion-rates) When someone visits your website, they’re forming impressions before they’ve even read a word. The layout, colors, typography, and visuals all work[...] [Matt Savoy - Senior Web Developer](https://www.bokkagroup.com/home-builder-insights/articles/author/matt-savoy) on July 23, 2025 5 min read - [![Ultimate Guide to High-Quality Home Builder Photography: Drive Leads and Enhance Your Brand](https://www.bokkagroup.com/hs-fs/hubfs/New-home-photographer-holding-camera-shooting-a-home-exterior.jpg?length=500&name=New-home-photographer-holding-camera-shooting-a-home-exterior.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-photography-drive-leads-high-quality-images) ###### Articles ## [Ultimate Guide to High-Quality Home Builder Photography: Drive Leads and Enhance Your Brand](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-photography-drive-leads-high-quality-images) If you’ve ever scrolled through a competitor home builder’s website wondering, “Why do some builder web sites look amazing while others... well,[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on June 20, 2025 14 min read - [   Prev ](https://www.bokkagroup.com/home-builder-insights/articles) - [1 ](https://www.bokkagroup.com/home-builder-insights/articles) - [2 ](https://www.bokkagroup.com/home-builder-insights/articles/page/2) - [3 ](https://www.bokkagroup.com/home-builder-insights/articles/page/3) - [4 ](https://www.bokkagroup.com/home-builder-insights/articles/page/4) - [5 ](https://www.bokkagroup.com/home-builder-insights/articles/page/5) - [Next   ](https://www.bokkagroup.com/home-builder-insights/articles/page/3) ## Get in touch We understand the challenges of innovating in an industry not known for great experiences. Tell us your story. [Contact us](https://www.bokkagroup.com/contact-archived) [![How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/hs-fs/hubfs/New-home-sales-guide.jpg?length=500&name=New-home-sales-guide.jpg)](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) ## How to Prepare for Success in a Cooling Market: A New Home Sales Guide Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales. [Find out more](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) [![Bokka-logo-reversed](https://www.bokkagroup.com/hs-fs/hubfs/Bokka-logo-reversed.png?width=300&name=Bokka-logo-reversed.png "Bokka-logo-reversed")](https://www.bokkagroup.com/) ##### OUR CONSTRUCTION APP [![Builder-Signal-Logo-Reversed-color](https://www.bokkagroup.com/hubfs/Builder-Signal-Logo-Reversed-color.png "Builder-Signal-Logo-Reversed-color")](https://www.bokkagroup.com/builder-signal-construction-communication-software) ##### What we do We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness. ##### Follow us - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) [Get in touch](https://www.bokkagroup.com/contact) Copyright © 2026 The Bokka Group, Inc. All rights reserved.  |  [hello@bokkagroup.com ](mailto:hello@bokkagroup.com) |  [Privacy](https://www.bokkagroup.com/privacy-policy-data-collection-use-and-security-bokka-group)[mailto:hello@bokkagroup.com](mailto:hello@bokkagroup.com)