Personalized marketing is becoming the new normal In the last few years, the home builder marketing landscape has changed dramatically. Traditional[...]
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Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that
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In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home[...]
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For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]
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Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading a design-thinking[...]
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Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a
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There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.” How often do we actually put this into[...]
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In the first of a five-part series, on Customer Experience in the Home Building Industry, we’ll explore the basics of customer experience, why it[...]