Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading a design-thinking[...]
Insights from Bokka: Jimmy Diffee
.png)
Jimmy Diffee
Bokka Co-Founder
Jimmy Diffee is the Co-Founder of The Bokka Group, a leading authority in the home building industry. With over 20 years of experience, Jimmy has revolutionized the home buying experience through innovative marketing strategies and cutting-edge technology. He is a sought-after speaker at major industry events, such as the International Builders’ Show and PCBC, and a regular contributor to leading publications like Professional Builder.
-
-
Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...]
-
There’s nothing new about the concept of delivering great customer experiences. But the term itself has achieved buzzword status over the past few[...]
-
Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new home sales funnel. In other[...]
-
What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]
-
In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine)
-
Millennials are forcing home builders to change the way they do business (especially as it relates to home builder marketing) The Millennials have[...]
-
Is it worth it for home builders to invest money to improve the customer experience? Most builders would answer the above question with a “yes.” In[...]