Research for Home Builders

By researching what influences home buyers to move through different stages of the home buying and building process, we help builders get better returns on their investments.

Home Buyer Conversion Report

For 4 years, we’ve produced the industry’s leading research on the digital tools that convert prospects to buyers. The Conversion Report is the only study of its kind which provides home buyer data to new home builders regarding digital tools and their influence on lead conversions. Featured by Builder Magazine, the National Sales and Marketing Council (NAHB) and the Digital Transformation of the Customer Experience Conference.

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Buyer Experience Research

We conduct research to find out how your prospects and buyers perceive the experience at each stage of the buying and building process. Our proven Home Buyer Experience Survey utilizes quantitative + qualitative research and data collection (with active prospects and/or recent buyers to inform strategic decisions. We can also work with you to conduct custom studies to identify specific problems with your customer experience that are inhibiting your growth and branding. These studies will be designed to add value to your bottom line and better position you for the future.

See what top builders are doing to sell more homes in today's market.

If you’ve been wondering what tools builders are using to produce stronger sales than ever, then get up-to-date with the free Builder Toolbox – a monthly email newsletter with tips and resources for producing outstanding results using the latest online marketing tools.

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