We Create Meaningful Home Buying Experiences

We are one of the only companies exclusive to builders & realty groups that have the single-minded focus of improving the new home sales and construction experience. We do this in the following ways:

Customer Experience Assessment

By researching what influences home buyers to move through different stages of the home buying and building process, we help builders get better returns on their investments. We’ve developed the industry’s only evaluation to assess and benchmark the home buying and building experience.

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Usability Testing

The only way to really know if a product, service or tool will actually improve the experience for users is to test with real users. We conduct testing with customers and prospects to determine early and often if a new technology or idea is likely to succeed. From conversion rate optimization (CRO) of lead-generating web pages to preference testing of new designs, we take the guesswork out of your investments.

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Marketing & Agency Services

As a leader in the industry, we are dedicated exclusively to working with top home builders & realty groups to improve the return on marketing investment. From marketing strategies to implementation, our award-winning agency services result in more leads and sales.

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Journey Mapping

We conduct journey mapping workshops to model your customer journey during each stage of the buying and building process. During this hands-on process we outline what prospects/customers are thinking, feeling, and doing as they interact with your brand at each touchpoint. Each mapping session (approx. 6 hours, onsite) builds knowledge and consensus across teams and stakeholders. The end result is a map which allows you to visually communicate important details of the customer journey needed for decision making within the organization.

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Buyer Research

One of our key differentiators is that we’re data-driven. We conduct research with prospects and buyers, as well as your team members to identify areas of opportunity within the home builder processes. From first contact to warranty expiration, we get real data needed to improve sales, marketing and construction processes. Our Home Buyer Conversion Report is is used by builders around the country to quantify investments in the customer experience. We also conduct mystery shops at different stages of the process, as well as competitive analysis.

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