Builder Toolbox Blog

Why the Customer Experience Matters Now More Than Ever for Builders

There’s nothing new about the concept of delivering great customer experiences. But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire industries, corporations...

Introducing the 2016-17 Home Buyer Conversion Report

The Bokka Group releases new real estate marketing data. The 2016-17 Home Buyer Conversion Report provides new home builder marketing and sales insight. If you're like many builders seeking real estate marketing data, you often wonder which digital initiatives you...

Big Data Improves Marketing in a Big Way

Investing in a complete understanding of your buyer is the key to allocating your resources appropriately and generating more leads and sales. By Jimmy Diffee Picture this... After an inspiring “Ted Talk” caliber presentation at PCBC, a marketing exec from a top...

Disruption and the Future of Home Building

What disruption could mean to the home building / construction industry The word disruption conjures images of tech startups and Silicon Valley venture capitalists. Everyone's talking about it, and wondering which industry will be hit next. In fact, Fortune Magazine...

What are average conversion rates for home builders?

Below is graphic of "Average Conversion Rates" taken from a presentation by the Bokka Group at the 2017 DCX Conference   According to these average conversion rates, a home builder would need to generate the following for every home sale: 5 Appts / 25 Leads /...

The Ritz-Carlton model for home building culture

  When someone thinks of a Ritz Carlton-like experience, it's unlikely they think of the home building culture. It's an industry not typically known for a culture of service excellence. But we believe that's changing. Customers, especially millennials, now demand...

Presenting at PCBC: The Amazon of Home Building

Jimmy Diffee presented The Amazon of Home Building: Digital Transformation in the Age of the Customer at PCBC in June, 2017. Following is the session description: A digital home buying revolution is underway, one that is transforming organizations as a digital...

Top Digital Trends for Home Builders in 2017

What does the future of digital look like for home builders? In a field not always known for being on the leading edge of technology, it's exciting to see the construction industry now embracing the these digital trends for home builders. From virtual reality to...

Bokka Presents Research at Powerhouse Builder Conference

Home Building Industry thought leaders converge Feb. 13-15 2017 in Columbus, Ohio for Epcon Communities National Sales & Construction Conference. Jimmy Diffee was invited to speak on the significance of the 2015-16 Home Buyer Conversion Report. Epcon Communities...

Social Media for Home Builders: What Buyers Really Want

Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media for home builders delivers a slew of tips, tricks and success stories of home builders using social media to drive more...

Introducing the 2015-16 Home Buyer Conversion Report

The Bokka Group releases the new 2015-16 Home Buyer Conversion Report with new home builder marketing and sales insight. If you're like many builders, you often wonder which digital initiatives you should be investing in. There's always some kind of buzz about the...

Jimmy Diffee announced as Judge for 2017 Nationals competition

NAHB’s National Sales and Marketing Council (NSMC) has selected Judges for The Nationals new home sales and marketing awards. Home builders, developers, associates and consultants. During a three-day judging process, Jimmy and a panel of 5 other industry professionals...

Bokka presents Builder Research: Panel discussion at DCX

Hear about the latest builder research from 4 of the leading minds in the building industry. They will share the latest buyer research, important trends, and answer questions. Panel Discussion: Viewpoints From The Industry’s Leading Researchers featuring Jimmy Diffee...

Millennial Home Buyers: Presentation at Design & Construction Week

Millennial Home Buyers the focus of presentation at Design and Construction Week. Jimmy Diffee teams up with home building and remodeling leaders to give a presentation on Millennial Home Buyers during 2016 Design and Construction Week. The annual event is held in Las...

Judging the Best Designs of IBS, 2016

Jimmy Diffee, VP/Creative Director at the Bokka Group, selected by the National Association of Home Builders (NAHB) to judge the Best of IBS Awards for the 2016 International Builder Show (IBS). Jimmy will serve on an independent panel of industry judges to select the...

Millennials Demand Better Home Buying Experience

Millennials are forcing home builders to change the way they do business (especially as it relates to home builder marketing) The Millennials have arrived - it's no secret. And they won't settle for anything less than a great experience, whether it's transportation...

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