Builder Toolbox Blog

Disruption and the Future of Home Building

What disruption could mean to the home building / construction industry The word disruption conjures images of tech startups and Silicon Valley venture capitalists. Everyone's talking about it, and wondering which industry will be hit next. In fact, Fortune Magazine...

What are average conversion rates for home builders?

Below is graphic of "Average Conversion Rates" taken from a presentation by the Bokka Group at the 2017 DCX Conference   According to these average conversion rates, a home builder would need to generate the following for every home sale: 5 Appts / 25 Leads /...

The Ritz-Carlton model for home building culture

  When someone thinks of a Ritz Carlton-like experience, it's unlikely they think of the home building culture. It's an industry not typically known for a culture of service excellence. But we believe that's changing. Customers, especially millennials, now demand...

Presenting at PCBC: The Amazon of Home Building

Jimmy Diffee is proud to present The Amazon of Home Building: Digital Transformation in the Age of the Customer at PCBC in June, 2017. A digital home buying revolution is underway, one that is transforming organizations as a digital generation of buyers knows and...

Top Digital Trends for Home Builders in 2017

What does the future of digital look like for home builders? In a field not always known for being on the leading edge of technology, it's exciting to see the construction industry now embracing the these digital trends for home builders. From virtual reality to...

Bokka Presents Research at Powerhouse Builder Conference

Home Building Industry thought leaders converge Feb. 13-15 2017 in Columbus, Ohio for Epcon Communities National Sales & Construction Conference. Jimmy Diffee was invited to speak on the significance of the 2015-16 Home Buyer Conversion Report. Epcon Communities...

Social Media for Home Builders: What Buyers Really Want

Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media for home builders delivers a slew of tips, tricks and success stories of home builders using social media to drive more...

Introducing the 2015-16 Home Buyer Conversion Report

The Bokka Group releases the new 2015-16 Home Buyer Conversion Report with new home builder marketing and sales insight. If you're like many builders, you often wonder which digital initiatives you should be investing in. There's always some kind of buzz about the...

Jimmy Diffee announced as Judge for 2017 Nationals competition

NAHB’s National Sales and Marketing Council (NSMC) has selected Judges for The Nationals new home sales and marketing awards. Home builders, developers, associates and consultants. During a three-day judging process, Jimmy and a panel of 5 other industry professionals...

Bokka presents Builder Research: Panel discussion at DCX

Hear about the latest builder research from 4 of the leading minds in the building industry. They will share the latest buyer research, important trends, and answer questions. Panel Discussion: Viewpoints From The Industry’s Leading Researchers featuring Jimmy Diffee...

Millennial Home Buyers: Presentation at Design & Construction Week

Millennial Home Buyers the focus of presentation at Design and Construction Week. Jimmy Diffee teams up with home building and remodeling leaders to give a presentation on Millennial Home Buyers during 2016 Design and Construction Week. The annual event is held in Las...

Judging the Best Designs of IBS, 2016

Jimmy Diffee, VP/Creative Director at the Bokka Group, selected by the National Association of Home Builders (NAHB) to judge the Best of IBS Awards for the 2016 International Builder Show (IBS). Jimmy will serve on an independent panel of industry judges to select the...

Millennials Demand Better Home Buying Experience

Millennials are forcing home builders to change the way they do business (especially as it relates to home builder marketing) The Millennials have arrived - it's no secret. And they won't settle for anything less than a great experience, whether it's transportation...

Paula Huggett selected as a judge for NAHB Nationals

Paula Huggett, VP/Director of Client Services at the Bokka Group, was selected as one of 6 judges for the National Sales and Marketing Council's 2016 The Nationals Awards. Now in its 36th year, The Nationals℠ pays tribute to superior sales and marketing achievements...

Quantifying the Customer Experience for Home Builders

Is it worth it for home builders to invest in the customer experience? Most builders would answer the above question with a “yes.” In an ideal world, every builder wants to provide a great experience for his or her buyers, and many believe it’s an important part of doing business.

Marketing Automation for Home Builders

Marketing Automation for Home Builders article, as Featured in Sales + Marketing Ideas Magazine The Bokka Group, a thought leader in the home building industry, talks about what marketing automation looks like for home builders. As featured in a previous edition of...

Doing Social Media Right

As part of a recent interview for Professional Builder Magazine, I was asked about social media for home builders, and which channels they should be paying most attention to.

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