CX Insights for Home Builders

Bōkka Group Updates Guide on Marketing for Builders

Written by Jimmy Diffee - Bokka Co-Founder | Jun 25, 2024 7:37:24 PM

In keeping with the fast-paced industry, the blog was revamped for 2024 with actionable tips for builders who want to close more deals this year.  

DENVER, Colorado, June 25, 2024 – Bōkka Group, a marketing agency dedicated to improving the home buying experience, is pleased to announce the relaunch of its comprehensive guide on marketing for builders. Titled “Home Builder Marketing 101: A 5-Step Strategy to Increase Sales,” the revamped guide is designed to empower home builders with practical insights and actionable strategies to boost sales and referrals in 2024.

As a trusted partner to home builders, Bōkka Group understands the challenges of navigating the competitive landscape of the real estate market. With the enhanced guide, the company aims to provide builders with the tools and knowledge necessary to attract prospects, engage with visitors, nurture leads, close deals, and ultimately delight customers for long-term success.

Jimmy Diffee, Principal at Bōkka Group, emphasized the importance of staying ahead in the ever-evolving world of marketing for builders. He stated, “In today's digital age, staying current on marketing technology is crucial for home builders to stand out and thrive. Our revamped guide equips builders with proven strategies to attract, engage, and convert prospects into loyal customers.”

The updated guide offers a comprehensive overview of essential marketing ideas for builders, covering key aspects of the home-buying experience. From leveraging digital channels to creating compelling content that resonates with target audiences to implementing nurturing campaigns that guide leads through the sales funnel, Bōkka Group provides actionable insights tailored to the unique needs of home builders.

“At Bōkka Group, we are committed to empowering home builders with the knowledge and resources they need to succeed,” said Jimmy. “This guide serves as a roadmap for builders looking to maximize growth and enhance the home buying experience for their customers.”

The five-step strategy outlined in the guide includes:

  1. Attracting Prospects to Your Website: Utilize targeted digital marketing campaigns and search engine optimization (SEO) techniques to drive traffic to your website.
  2. Engaging with Visitors Using Quality Content: Create informative and engaging content that addresses the needs and interests of potential homebuyers.
  3. Nurturing Leads with Relevant Follow-ups: Implement automated email workflows and personalized communication strategies to nurture leads and build relationships.
  4. Closing Deals: Streamline the sales process and provide transparent pricing information to facilitate confident decision-making.
  5. Delighting Customers for More Referrals: Exceed customer expectations by delivering exceptional service and fostering positive experiences that lead to referrals and repeat business.

This updated guide reflects Bōkka Group's commitment to innovation and excellence in serving the needs of home builders. By providing actionable strategies and practical advice, Bōkka Group aims to empower builders to achieve their sales and growth objectives in today's competitive market. 

About Bōkka Group

Bōkka Group is an Experience Agency passionate about improving the home buying experience. With a focus on integrated consulting, marketing, and technology services for home builders, Bōkka Group helps builders maximize growth and achieve their sales objectives. Through innovative strategies and personalized solutions, Bōkka Group is dedicated to driving success in the real estate industry. For more information, visit www.bokkagroup.com.