Low inventory nationwide means that many home builders are experiencing continued growth. This growth is a positive thing. But it presents challenges when it comes to managing home listings, floorplans, and community details across multiple platforms.
A fast-growing production builder in Texas recently faced this exact challenge. His team struggled to keep data consistent and up-to-date across their website, Realtor.com, Zillow, Zonda/BDX, and several other sites. Chris, the CEO, found that having his sales and marketing team manually input home data was too time-consuming and error-prone, resulting in outdated or inconsistent information. This led to frustrated employees and home shoppers, and missed sales opportunities. He needed a better way to manage their home inventory data – a solution that would streamline the process, ensure accuracy, and save time. He needed a data management solution.
Data management involves the systematic process of collecting, storing, and utilizing data. Your data needs to be accurately maintained and efficiently shared across multiple platforms to ensure consistency and reliability. For home builders this process often includes sending updated plan and inventory information to various websites, and internal systems, which can be time-consuming and prone to errors if done manually.
Centralized data management allows home builders to update information in one place, which then automatically syncs across all platforms. This reduces the time spent manually entering the same data on multiple platforms. For example, when a new home is added to your website, the data is uploaded there once, and added to a feed that can be sent out to many other platforms automatically. Real-world examples show significant time savings when they have these automated data solutions, as builders and their employees can focus on more strategic tasks rather than repetitive data entry.
Centralized updates prevent data discrepancies, ensuring that potential buyers always see the most accurate and up-to-date information. Accurate data builds trust with customers, as they can rely on the information provided to make informed decisions. For example, if a home builder’s website shows the correct availability and features of a property, it enhances the customer experience and fosters trust in the builder's brand.
By reducing the need for duplicate data entry, office workers can redirect their efforts toward more productive activities. Comparing productivity levels before and after implementing a data management solution often shows marked improvements. Tasks that once took hours can now be completed in minutes, freeing up staff to engage in other crucial business operations.
A data management solution ensures that all platforms display uniform information, which is vital for maintaining a consistent brand image. Consistent data presentation helps in building a strong reputation, as customers receive the same message regardless of where they encounter the builder’s information.
Home Builder's managing their data manually often face several issues, such as data entry errors, outdated information, and inconsistent data across platforms. These home builder data management problems can lead to customer dissatisfaction and lost sales opportunities. For instance, a customer might find conflicting information about a property’s features or availability, leading to confusion and a potential loss of trust.
At Bokka, we offer a comprehensive web service specifically for home builders. This solution creates centralized updates and automatic data feeds to multiple platforms such as Zillow, Realtor.com, and New Home Source, addressing the common challenges builders face. Our process allows you to update your information on your website once, which is updated daily by our feed services to these platforms. These are important automated data solutions for home builders to scale. By streamlining your home builder data management, we help you maintain accurate, consistent, and up-to-date information across all channels, and improve home builder efficiency.
A recent success story is Flintrock Builders, the fast-growing production builder in Texas we mentioned earlier. Within months of partnering with Bokka Group, Flintrock launched a new website solution that integrated their home inventory management with their CRM and featured feeds to other listing sites like Zillow, Zonda/BDX, and others. This integration streamlined their data management process and significantly reduced time spent on manual data entry. As a result, Flintrock saw improved accuracy in their listings, leading to enhanced customer trust and satisfaction. The streamlined process allowed their team to focus more on strategic tasks, boosting their productivity and efficiency.
Bokka has implemented similar home builder data management solutions for numerous other builders (Holt Homes, Wayne Homes, and Neal Communities to name a few). By simplifying the process, integrating their data, and providing comprehensive training on the new systems, we’ve helped them maintain consistent and up-to-date information across all platforms. The result is always the same: improve home builder efficiency, reduced errors, and a stronger brand presence in the market. Builders who have adopted our data management solution report significant improvements in their operations and customer engagement, positioning them for sustained success in competitive markets.
Home builders looking to implement Bokkas data management solution can follow these steps:
Adopting a data management solution offers plenty of benefits for home builders, including time savings, increased efficiency, improved accuracy, and enhanced branding and CX. Embracing technology is crucial for avoiding disruption in the real estate market. Home builders who take advantage of Bokka’s solutions for streamlined data management position themselves for long-term success in an increasingly digital world.