The wait is over. The industry's much-anticipated 2024 Home Buyer Conversion Report is here, delivering the latest insights into what motivates buyers. Packed with actionable data, this report is the home builder's bible to understanding buyer preferences, improving customer experience (CX), and maximizing ROI in the home building industry.
This year’s report dives deeper than ever into the buyer journey, offering fresh perspectives and detailed breakdowns of what motivates buyers to take action. Whether you’re focused on marketing, sales, or operations, these insights will help you stay ahead of the curve.
Buyers expect more than static photos—they’re engaging most with tools like interactive floorplans (98%) and 3D tours (96%). Is your digital experience meeting their expectations?
From personalized follow-ups to transparent communication, strong relationships with buyers lead to higher conversions and long-term loyalty. Over 90% of buyers are more likely to share their contact info for relevant updates and personal outreach.
The tone of your website plays a critical role in gaining buyer trust. 95% of buyers say the overall feel of a site influences their decision to provide their contact information.
Features like photo galleries, interactive tools, and even augmented reality at sales centers can heavily influence buying decisions. Are you leveraging these tools to their full potential?
By aligning your efforts with buyer preferences, you can streamline the customer journey and improve the return on every dollar spent.
The 2024 Home Buyer Conversion Report is more than just data—it’s a roadmap for success. With in-depth findings and practical recommendations, this report will help you:
Complete the form below to download your free copy of the 2024 Home Buyer Conversion Report and take your sales strategy to the next level.