Details

Web Site redesign leads to 23% increase in lead conversion for Makar Properties’ master planned community.

Banning Lewis Ranch website redesign introduces new levels of functionality that parallel the growth of the 21,000 acre master planned community. Results included:

• Streamlined user experience and registration path gets 23% increase in lead conversion in 6 months
• New CMS greatly reduced staff and resources needed for sales lead management
• Lead automation system nurtures prospects & increases client satisfaction
• Email marketing strategy segments users to create targeted messaging, improving open, click-through and unsubscribe rates